The LITTLE TREES in fairyland!
The successful image of the LITTLE TREES brand was selected in the communication campaign in 2004 of a project called La périféerique, the day when Paris will be magic!
The air freshener has been seen for weeks on billboards in Paris showing a young man with an Arbre Magique Pomme Verte (LITTLE TREES green apple scent) worn over the shoulder.
The playful and funny side of this campaign takes up once again the image of the world's leading car air freshener at the center of attention.